Apparel Collections

Here, you will find just a few of my most recent passion projects. With creative freedom to curate the most special customer experience for Arch Apparel, I crafted the following collections from start to finish.

'Love One Another' Collection (Pride 2024)

In collaboration with the St. Louis nonprofit, 'Pride Fest,' I designed pieces that represent inclusivity for the entire community.

'St. Louis Cocktail Club' Collection

Cheers to the start of summer! This fun collection includes apparel, accessories and gifts for both cocktail and mocktail lovers. A launch party to celebrate the start of spritz season and the collection generated more sales, social media engagement, and marketing for the brand overall. The event marketing plan that I created for this launch included influencer marketing, coordination with neighboring businesses, and an emphasis on community outreach and engagement.

'St. Louis is for the Girls' Collection

When asked to design something FUN, girly and cozy, I knew just what needed to be done. This collection is an original, sweet spin on the trendy sweat sets seen on social media, with a sprinkle of local love. The marketing strategy for this collection was women empowerment-focused, with local women owned business invited to participate in the launch party.

Make-A-Wish Collection

In support of the local Make-A-Wish chapter, this collection was designed for any and everyone to style. With each purchase, 25% of sales were donated to Make-A-Wish Missouri & Kansas.

'Wild Wild Midwest' Collection

Best-selling collection designed for Arch Apparel

'Go Cards' Collection

Positioned directly across from Busch Stadium, Arch Apparel hired me to design something special and unique for the 2024 baseball season. This 'Go Cards' design was the first of the collection, combining St. Louis Cardinals' colors with a unique twist and fun play on words.